Have you ever noticed how car insurance companies brand themselves? You could easily be forgiven for thinking that toddlers are the decision makers when it comes to which car insurance company to use, as it seems cuddly toys or cartoon-style characters are the the way to go in this cut-throat industry.

Let’s take a look at the guilty parties:

Churchill
The nodding dog who talks on the TV ads. The dog you love to hate, or hate to love. Or just hate.
churchill
Esure
A fucking mouse! Roadkill.
esure
Confused.com
I am very confused. What is that gimpy looking bloke all about?
confused
Elephant
They have no excuse for this. Their whole brand is based around this twat. He even has a name… Trunky. Ahhhhhhhh.
elephant

Well, maybe we can excuse them when you consider Privilege and their Joanna Lumly TV ads.
privilege

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