Citroen Reviews
Citroën is a French automobile manufacturer started in 1919 by André Citroën (February 5, 1878 - July 3, 1935).In 1928 Citroën introduced the Citroën C4 nicknamed “Rosalie” which featured the first all-steel body in Europe. To produce the car Citroën acquired huge expensive machines from Chrysler. In the beginning the car was successful, but soon the competitors (who still used wood-structure for their bodies) introduced aerodynamic body designs on their cars. Citroën had no way to redesign the body of the Rosalie and the car was perceived as old-fashioned. Despite his body style the Rosalie was sold in large quantities, but the low price was the main selling point and Citroën experienced heavy losses. That decided André Citroën to develop the Traction Avant, a car so innovative that the competition would have no response. Achieving quick development of the Traction Avant was of course expensive and contributed to ruin the financial health of the company.
